Project Overview
The Google Play Guest Editor Series is a high-visibility editorial feature on the Google Play Store that curates apps and games through the lens of influential figures, industry experts, and creators.
Instead of relying solely on algorithms or internal Google staff, this series invites "Guest Editors" to share their personal favorites and explain why certain games are meaningful to them.
My Contributions
When interning at Google, I spearheaded the "Google Play Guest Editor Series" in collaboration with a YouTube team, aiming to help Google Play build its connection with the gamer community. Through deep-dive research into gamers’ expectations of streaming platforms, I developed a “zero-to-one” social activation strategy, which connected gamers, developers, and influencers through gaming live streaming. This collaboration ultimately drove the year’s second-highest organic interaction traffic on YouTube.
