Project Overview
Optimized user acquisition for AlfredCamera, a security camera app with 70M+ users, drove an 8.7% average conversion rate via App Store Optimization (ASO) A/B testing across the United States, Germany, Brazil, Korea, and Taiwan.
My Contributions
Identified growth opportunities in Saudi Arabia and implemented a go-to-market strategy, including in-app premium page optimization and ASO, resulting in a 3.3% increase in subscription conversion rate within 2 weeks.
