Reward Gallery - Gamification Gifting Feature

Streamer Customized Emoji

Project Overview

The primary goal of this project is to enable contracted streamers to upload their own emojis to be used as a type of virtual reward.
These rewards can then be used in streamer mini events (Reward Gallery) and granted to viewers to enhance engagement and interaction in the stream room. As the product owner of this project, I led the team from ideation to launch.

Official Feature Introduction

Problems

The Reward Gallery project was initiated with the mission of making the platform more engaging and fun, and to make exclusive benefits accessible to everyone by encouraging deeper engagement with streamers.
The specific phase for Streamer Customized Emojis was also driven by strong user and streamer demand, as discovered through surveys and voice of the customer (VOC) feedback

Feature Highlight

Why, How and What

User Research Findings & Data Insights:
There is a significant demand for personalized rewards, with customized emojis and stickers identified as a top priority for both viewers and streamers. Listeners specifically favor unique, creator-original prizes over generic platform-provided digital assets, suggesting that authentic, tailor-made incentives are the primary driver of engagement in mini events.
During this phase, I identified an opportunity to scale streamer adoption; through targeted feature optimizations, we increased engagement in mini-events by 10%, reaching a 40% adoption rate.

Key Features & User Flow:
1. Upload: Contracted streamers can upload up to 10 emojis in the Content Creation Hub.
2. Review: The uploaded emojis must go through an internal review process. We also redesigned this standardized review web for our content moderation team.
3. Reward Assignment: In custom events, contracted streamers can assign approved emojis as a virtual reward when the overall BC (Baby Coin) goal is set above 10,000.
4. Gifts to Receive: The number of gifts a streamer can set for users to receive in a custom event has been increased from 4 to 8.
5. Usage: Viewers who contribute to the event and help reach the goal will be granted access to use the emojis in that specific streamer's stream room.

Key Achievements:
1. Safety & Scalability: Designed and implemented a standardized project review system to preemptively mitigate policy-violating user-generated content (UGC). This framework was adopted by both the Japan and Taiwan regional teams, streamlining internal processes for global scalability and social responsibility.
2. Product Innovation: Pioneered the platform's first UGC Emoji System, allowing streamers to create and distribute custom assets to viewers. This initiative served as the foundational architecture for subsequent AI-driven emoji projects.
3. Measurable Impact: Achieved a 40% streamer adoption rate and a 92% goal completion rate. These features delivered a 2.3% uplift in total spend and contributed to a 40% growth in [Metric, e.g., user engagement/revenue].